Explore Paraguay
Paraguay is quietly making a name for itself as a producer of exceptional beef. But what sets it apart? The secret lies in its commitment to natural practices, sustainability, and quality breeds.
A Culture Steeped in Asado: For Paraguayans, beef is more than just food; it's a cultural cornerstone. Every weekend, families and friends gather for "asado," a traditional barbecue where sizzling cuts of Paraguayan beef are the star of the show. The air fills with the smoky aroma of grilled meat, laughter, and lively conversation. It's a celebration of life, community, and of course, the deliciousness of Paraguayan beef.
Fanatical Flavor: Paraguayan passion for beef goes beyond tradition. They're fanatics when it comes to flavor. The natural, grass-fed diet of Paraguayan cattle results in a symphony of taste – lean yet richly flavored, with a complexity that surpasses grain-fed options. And for the health-conscious, there's the added benefit of higher levels of heart-healthy Omega-3 fatty acids.
Natural Advantage: Paraguayan cattle spend their lives roaming sprawling pastures, feasting on fresh grass. This natural diet creates a symphony of flavor in the beef – it's leaner, yet boasts a richer, more complex taste compared to grain-fed options. An added benefit? Higher levels of heart-healthy Omega-3 fatty acids.
Sustainable Practices: Paraguayan beef producers are increasingly eco-conscious. They prioritize responsible land management and animal welfare, ensuring a healthy environment where cattle can thrive.
Quality Breeds: Paraguay strategically selects cattle breeds renowned for their superior meat quality. Breeds like Angus and Hereford are popular choices, known for their well-marbled and exceptionally tender cuts.
World-Renowned Excellence: Paraguayan beef is turning heads on the international stage. In 2019, at the prestigious Brussels International Quality Institute (BIQI) Monde Selection Awards, several Paraguayan producers received top accolades. JBS Paraguay, a leading producer known for its commitment to responsible practices, was awarded a gold medal for its exceptional beef cuts – a testament to Paraguay's dedication to quality.
The Perfect Share: With its unmatched flavor, commitment to sustainability, and rich cultural significance, Paraguayan beef is the perfect reason to gather with loved ones and celebrate life. So fire up the grill and experience the magic of Paraguayan beef for yourself!
Our Beef. The culture of Asado (barbecue)
Paraguayian barbecue (Asado) in Brussels.
Paraguayan Beef Rib with Cassava
Roasted in full ritual with the embers of the charcoal.




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